Bachelor's in Digital Marketing & E-commerce
Design and manage digital strategies that generate visibility, engagement and revenue.
The program
Overview
This Bachelor's programme develops operational professionals in digital marketing, acquisition, content and online commerce.
Skills
Program objectives
- ✓Build a digital strategy
- ✓Manage acquisition campaigns
- ✓Develop an e-commerce website
- ✓Analyse data and performance
Course content
Curriculum
01Digital marketing strategy
02SEO and content marketing
03Online advertising and social ads
04E-commerce and conversion
05CRM and marketing automation
06Data marketing and analytics
07Digital project management
Detailed content, teaching hours and assessment methods can be managed in the administration area and must be validated before publication.
Join the program
Admissions
- 1
Validated two-year higher education qualification
- 2
Application review
- 3
Admissions test
- 4
Individual interview
After the program
Career opportunities
Certification
Digital Marketing and E-commerce Manager
A professional certification focused on digital strategy, acquisition, content and e-commerce performance.
- Level
- Level 6 — Bachelor's level
- Awarding body
- To be confirmed in the administration area
- Expiry date
- To be completed